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* This project was done for academic purposes and is not affiliated with the brand Jeep *

Jeep
       -2021

Promotional design for brand Jeep- 360 degree campaign

More info   -------

Go Anywhere, Do Anything.
The Jeep brand is a global icon, recognized around the world for its SUVs and its unmatched off-road capability. 

 

A 360 marketing campaign is about a cohesive message. 

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Promotional design is a marketing tool / is a set of videos, text, visual specific message to target group of people who would understand the product. 

Key deliverables: 
  • Video ads 
  • Youtube ads 
  • Billboard and banner
  • Newspaper ads
Target Audience: 
Men and women (Above 30)

Demographic: Tier 2 and Tier 3 cities  
Psychographic: Thinkers, Acheivers, Innovator. Someone who is financially Independent, 
high earners or high household income
Campaign concept 

#Jeep supports Different 

Dear dreamer, I am glad the you left the familiar , To shake the dust from your skin,
And encounter the unknown How strange it is that we have a common friend (jeep)
And that friend could take us to thousand places .Jeep. Tagline.
#breakthebarrier Jeep supports different Background- clips of some adventures and close up shots of people
Ideation
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Jeep for women: This poster showcase a women (independent, confident look) the 8 with a off road path and jeep on it promotes women to try something new this 8th of march i.e women's Day. Below is the highlight of jeep compass. 
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It's like road leading to women from different profession, the center image shows the women from different profession
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Whether an individual is considering starting a small business or changing career paths, it is important that passion is factored into the equation. While characteristics such as strong values, talent, ambition, intellect, discipline, persistence, and luck all contribute to business and career success, following your passion can often make the biggest difference of all. Jeep supports different
Youtube and TV Advertisement 
Newspaper Advertisement 
Banner and billboard Advertisement
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poster 1 (1).jpg
mockup poster 1 (1).png
Link for video and youtube video: 
https://drive.google.com/file/d/1mY3P_VMEES8smIHJzis7pj-ct1TP1EMS/view?usp=sharing

https://drive.google.com/file/d/1mdlSmxrgdPujaAddv-qEuNV0_Qh7WPuk/view?usp=sharing

https://drive.google.com/file/d/1bojC0ol-yjuU-gKncfqIzvY6ly3uRF7D/view?usp=sharing
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